1. Companies are able to advertise and provide discounts based on previous purchases.
2. Companies can ensure that customers who like their products continue to purchase from them.
3. Customers can know that companies are tailoring products and sales to their needs.
Cons to personalization:
1. Companies have access to seemingly private information.
2. Consumers may get advertisements based off of false assumptions and inaccurate data.
3. Consumers can lose trust in the companies that delve into their privacy.
Items that companies could use:
1. Binders, notebooks, pencils, pens, and erasers: Companies can tell that you're a student and provide ads and discounts for school/office supplies. They may include ads for printers, desks, or other relevant items.
